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tonedef : Creating the unusual

tonedef : Creating the unusual
 

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There comes a time in film makers life where the creative juices have to be set free. Creating Corporate Videos is an interesting challenge but sometimes you get stuck in what I call the Corporate mould. Clients want and expect certain things, establishing shots, interviews, cutaways. I always worry my work will start to follow that trend.

So occasionally I need to break loose and just be ‘creative’ for me it sets the mind back in motion and reminds me why I became a creative. We recently purchased a new lens and we needed something to test shoot. Now initially I could of just gone out and shot a few plants, or buildings like everybody else. But no, well not quite. I initially did shoot some close ups but decided after 2-3 shots that it was an opportunity to create something not bound by the corporate guidelines or branding blurb.

The following video is an attempt to just free myself a little and experiment. For what it is I think it works, as an interesting concept with some unusual audio and effects thrown in. Let me know your thoughts. I am always on the look out for more diverse and challenging projects so please keep us in mind. In the meantime kick back, turn up your audio and prepare to be… well… confused :)

Thanks for watching.

Andy.
All content created by Andy Lunn

  1. Paul04-21-11

    Great work Andy. Very nice visual and sound design.

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