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Ride : Visual Madness

Ride : Visual Madness
 


Ride : Pushing the boundaries

Following on from our visual audio piece Tonedef we continue with a another film short this time using a Mountain Bike. Andy Lunn explains what this piece means and why it was created.

Ride : Visual Madness

“I think these shorts films, including Tondef are my way of expressing myself I like chaos, there are too many people out there shooting the same thing and repackaging it, and for me it becomes frustrating being confined to x y z formula. We live in a world of sell sell sell and that’s fine when you working within the confines of Corporate Videos and the promotion sector, everything needs to clean and precise and the message has to be clear. But for me personally I feel the need to break free from those constraints and just create something for myself.

“These short pieces are creative and hopefully not only visually interesting but also have rich complex audio as well, these films were not pre planned with any storyboards or ideas before shooting they were litterally pick up shoot and edit. I think they work as a collection (more to come) as they have their own unique style, and I think it’s important for a film maker to experiment and try different styles of not only film making but also editing and post production. This process seems to come naturally for me so I guess they help develop my own style and I think this may cross over to other pieces of work I produce. It would be great to be known as a film maker who would suit a certain project, so who knows who may see these short pieces and think of me for that product”

They would suit a wide variety of different products, trainers, bikes, headphones, audio, tech and I think with that in mind each product has driven itself”

Look out for more audio visual pieces from Andy Lunn in the future as we plan on doing them as a set, for further information about working with Andy or media73 please give us a call on the following details.

  1. corrie greenop07-06-11

    Hi Mate, loved your ride concept. What equipment did you use for it, It looked amazing

    Cheers

    Corrie

  2. Creative Director02-13-12

    Hello Corrie, thanks for the feedback. I shot it with a Canon 5d mkii and a simple dolly for the movement shots. Post was done in fcp and after effects.

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